Glossary
Social media words, in plain language
The terms your team, your clients and your tools use, each explained in two short paragraphs, with what to do about it.
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- Carousel postOne post holding several photos or videos that people swipe through, on Instagram, Facebook, LinkedIn, Threads and others.
- Competitor benchmarkingComparing your accounts with competitors’ public accounts: followers, posting frequency and engagement per post.
- Content calendarA shared plan of what will be posted, where and when, usually shown by day, week and month.
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- Sentiment analysisLabelling comments and messages as positive, neutral or negative, so a team sees the mood and finds problems quickly.
- Short-form videoVertical videos from a few seconds to a few minutes, made for phones: Instagram Reels, TikTok videos and YouTube Shorts.
- Social inboxOne shared place where a team reads and answers comments, mentions, reviews and direct messages from several networks.
- Social listeningFollowing public posts that mention a brand, a product, a topic or a hashtag, including posts that don’t tag the brand.
- Social media schedulingWriting posts ahead of time and setting a date and time, so a tool publishes them for you on each network.
- StoriesFull-screen photos or short videos that disappear after 24 hours, shown at the top of the app.
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Put the words to work on your next week of posts
