Social listening looks beyond your own posts and notifications. It searches public posts for your brand’s name, your products, your competitors or a hashtag, so you see what people say when they don’t tag you: questions, complaints, praise and trends.
What a tool can hear depends on what each network lets outside tools search. Start with a few precise searches (brand name, main product, campaign hashtag) and read them weekly; reply where it helps, and pass product feedback on.
