Benchmarking puts your numbers next to those of brands you compete with, using what their public accounts show: how many followers they have, how often they post and how much engagement each post gets. It shows whether a slow month is yours alone or the whole market’s.
Choose a few close competitors rather than the biggest names, compare the same network, and look at trends over months rather than single days. The goal isn’t to copy, but to notice what works in your space and where you have room.
