Instagram and TikTok give a profile very few clickable links, and posts on Instagram can’t hold clickable links at all. A link-in-bio page solves that: one address in the profile leads to a page with every link the brand wants to share right now.
Keep it short and current: the newest offer at the top, a handful of links, and the brand’s latest posts so visitors land on something familiar. Tag the links with UTM parameters to see which ones people use.
