Stories are full-screen, vertical and short-lived: they disappear after a day. Because they don’t stay on the profile, brands use them for things that matter now (a new arrival, an event today, behind the scenes) and for nudging people toward a post or a link.
Plan stories like any other post: a clear first frame, text inside the safe area (away from the top and bottom), and a reason to tap. Through Meta’s API, a story is one photo, or one video of 3 to 60 seconds.
