Short-form video is vertical, quick and made to be watched on a phone with the sound on or off. Instagram Reels, TikTok and YouTube Shorts are the main homes for it, and each network shows it to people who don’t follow you yet, which makes it one of the best ways to reach new audiences.
The first two seconds decide whether people keep watching. Show the point early, add captions for people watching without sound, and keep it as short as the idea allows. Through Instagram’s API, Reels run from 3 seconds to 15 minutes.
