Features
A content library your whole team can trust
Keep the posts and files your team reuses in one place. Colleagues comment on drafts and files with @mentions, every post keeps its history, and the best posts can come back by themselves.
Get startedEvergreen posts on Pro and Agency. Approving posts, templates and files needs someone who approves.

From idea to a safe repeat
- 1
Save what works
Start posts from templates for one brand or for all your brands.
- 2
Discuss and approve
Comment on a post or a file, mention a colleague, and have an approver mark templates and files.
- 3
Publish only what is cleared
A brand can allow only approved files to go out.
- 4
Bring the best back
Evergreen posts fill empty times in the queue.
What the library holds
Everything here is built into the planner and the media library today.
- Comments
- Threads on posts and on media files. Mention a colleague who sees the brand and they are told by bell and email.
- Resolve
- Settle a thread when it is dealt with. A removed comment keeps its place so answers still read.
- Version history
- Every post keeps its versions. Restore an older one when you need it. The newest 200 are kept.
- Post templates
- Text, first comment, labels and files, for a brand or every brand. Approvers can mark one approved.
- Approved media
- Approvers mark a file approved or declined, with a note.
- Usage rights
- Give a file an expiry date and a note on its rights.
- Approved files only
- A brand rule refuses to schedule or publish a post that uses a file not yet approved.
- Evergreen posts
- A published post goes out again when the queue has an empty time, after its gap and up to its number of times, within the brand’s weekly share.
Evergreen on Pro and Agency
Evergreen posts need the queue, which comes with Pro and Agency. Comments, version history, templates and media approval are part of planning.
Questions
Who can approve a file or a template?
Owners and admins, and roles that can approve posts.
What does an evergreen post do?
It is copied and scheduled like any post at an empty queue time. You can move it or take it off the calendar.
Can I go back to an earlier version?
Yes. Pick a version in the history and restore it.
Do comments notify people?
Someone mentioned is told in the bell and by email. The post’s author and the people in the thread are told in the bell.
Build a library your team can reuse safely
