Free tool
Tag your links, see which network sent each visit
Add UTM tags to a link once and copy a version for each network. Your website's analytics then shows Instagram, LinkedIn or X as the source of each visit.
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Your tagged link
https://example.com/shop?utm_source=instagram&utm_medium=social&utm_campaign=weekend-dropThe same link, for every network
- https://example.com/shop?utm_source=instagram&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=facebook&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=tiktok&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=linkedin&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=x&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=threads&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=bluesky&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=youtube&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=pinterest&utm_medium=social&utm_campaign=weekend-drop
- https://example.com/shop?utm_source=telegram&utm_medium=social&utm_campaign=weekend-drop
What each tag means
- utm_source
- Where the visit came from: the network, such as instagram or linkedin. Hivenza sets it for each account automatically.
- utm_medium
- The kind of traffic. "social" keeps all your social posts together in reports.
- utm_campaign
- The campaign or launch the post belongs to, such as weekend-drop. Keep it the same across networks to compare them.
- utm_content
- Optional: tells two links in the same campaign apart, such as story or bio.
In Hivenza
Hivenza does this for every post, on its own.
- Link tagging adds these tags to every link as posts go out
- utm_source is set to the network of each account
- Choose which of your domains get tagged (Starter)
Questions
Do UTM tags change where the link goes?
No. The page opens exactly the same; the tags only tell your analytics where the visit came from.
Upper or lower case?
Lower case, with hyphens instead of spaces. Analytics tools treat Instagram and instagram as two sources, so this builder tidies them for you.
Should I tag links in my bio?
Yes, with utm_content=bio, so you can tell bio visits from post visits.
Let every link tag itself
